Thogenhaven & Digital Strategy

Short Thoughts on Digital Strategy

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The Rich Snippet And The Prisoners’ Dilemma

The Rich Snippet And The Prisoners’ Dilemma

Marking up your content with Schema and RDF code is a good idea. At least in the short term. If we look at the rich snippet markup through…
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Thomas HøgenhavenOct 21, 2015

Motivating Brand Ambassadors

Many brands are successfully leveraging brand ambassadors for a number of purposes: word-of-mouth marketing, generating content, and…participating in design process. Ambassador networks should be seen not only as a communication channel, but also as a development resource. ¶ There are plenty of reasons to have brand ambassadors. But what actually drives their ambassadorship? Let’s take a look at what the research says: ¶ Promoting own projects. A study on Berlin’s citizen ambassador program find that “few citizens engaged in the ambassador program due to feelings of commitment or civic pride, but rather as a means to…
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Thomas HøgenhavenMay 26, 2015
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Thomas HøgenhavenDec 10, 20153 min read

Stepping out of the parallel world: Going mobile-only for a week

48% of UK internet users are mobile only. Not mobile first, but mobile only. This stat is way higher than I thought. But probably in the low end compared to Africa and Asia (couldn’t find any numbers from trusted…

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Thomas HøgenhavenJan 13, 20143 min read

A short story of user innovation

There are many different understandings of innovation processes. One of the more interesting approaches is Eric von Hippel’s User Innovation. The basic concept of user innovation is that innovation rarely is done by producers. Rather, lead users innovate to solve own…

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Thomas HøgenhavenOct 6, 20154 min read

What Content Curators Should Learn From The Pros

Over the last 3–5 years, curating has become an important topic in digital marketing. We even got to the meta point where we curate curation tools. When content curation is done right, it creates phenomenal value to readers. Unfortunately, much…

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